UPSTART

The National Business Model Competition

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About UpStart

Nurturing early-stage ventures into market leaders through mentorship, incubation, and investor networking.

About UpStart Illustration

An event that caters to the budding startups of our country, UpStart – The Indian Business Model Competition stands apart from conventional competitions. We strive to give our participants more than just prize money.

Startups go through multiple rounds of rigorous screening, structured brainstorming sessions at different levels, and 1-on-1 face-to-face mentorship with seasoned industry leaders.

Finalists get to hone their business models alongside a dedicated panel of VCs and domain experts, accelerating their venture growth on a national stage.

Event Timeline & Locations

15th August
Upstart Nationals Launch
Deadline for Online Registration
20th September
10, 24, 31 Oct & 5 Dec
Upstart'26 Regional Rounds
4 Weeks Mentorship Commencement
14th December
21st - 22nd January
Elevator Pitch & VC Funding
Upstart'26 Grand Finale
23rd January
Map of India - Regional Locations
Delhi10TH OCT
IIT Kanpur21ST - 23RD JAN
Mumbai5TH DEC
Hyderabad31ST OCT
Bengaluru24TH OCT

UpStart Internationals

10th SeptemberSeoul, South Korea

UpStart Seoul

We are expanding to Seoul, South Korea on 10th September, hosting a dedicated international edition of UpStart to bridge early-stage innovators with Korea's world-class tech hubs, angel networks, and institutional venture partners.

Cross-Border Market Access
Global VC & Angel Networking
Global Incubation & Ecosystem Support
Keynote presentation at Startup Branch Seoul
MoU Partnership with Unicorn Incubator Korea
Welcome Remarks by Mahima Jinah Kim
UpStart '25 Mumbai Winner Evify Pitch in Seoul

Upstart Nationals

Glimpses of last year...

Delhi

Venue: Outreach Centre SIIC

Delhi Edition
Prizes Worth15+ Lakhs

Mumbai

Venue: We Works

Mumbai Edition
250+ StartupsParticipated

Bangalore

Venue: We Works

Bangalore Edition
Top Investor Network50+ VCs

Hyderabad

Venue: t-works

Hyderabad Edition
Pan India Presence4 Locations

Incentives

One on One Mentorship

One on One Mentorship

1 month long one on one mentorship from industry professionals (finale participants only)

Get Incubated

Get Incubated

Incubation opportunity to your nearest incubation center which are our incubation partner for UpStart'26.

Networking Opportunity

Networking Opportunity

On the spot funding opportunities from top Venture Capital Firms (details about the VC Panel can be found below) , Networking opportunities with dignitaries at E-Summit'26

Delhi Angels Denx

Delhi Angels Denx

Startup Founders Linkedin Branding [ Profile optimisation for Top 3 Winners ] Worth 20,000 each, Business Growth Strategies Consulting to Top 3 Winners, Chance to get Selected for Our Accelerator Program worth Rs.2.5 Lakhs.

The StartupLab

The StartupLab

Legal Services Worth 10 thousand free to winners and 15% discount to all the finalist startups

Caller Desk

Caller Desk

Free idea subscription to all the zonelist. 16000 worth of free credits to all the finalists valid for six month

Swipe

Swipe

Free Swipe Pro Plan (₹2,799) for all participants and Biz Plan (₹50,000) for Top finalists, equipping founders with premium invoicing, payments & growth tools. Integrations with Tally, Shopify & Shiprocket included.

Finleaf

Finleaf

12 months of expert legal support for all Finalists and 6 Months for all Zonalist Startups

Past Winner Testimonials

Hear from startup founders who pitched at UpStart and unlocked incubation, funding, and national recognition.

Kalki Ocean Energy

Kalki Ocean Energy

UpStart Winner

We are thankful and delighted to be a part of UpStart. Coordination and support from E-Cell IIT Kanpur is required for every startup to up start their growth in the global market. The preliminary pitch events had eminent mentors and evaluators who helped refine our vision.

★★★★★Verified Founder
Pankti Shah

Pankti Shah

Founder, Euphoria

The E-Cell IITK team did a great job with the UpStart Competition. Thank you and the whole team for making this one of the most memorable events, giving us the exposure and stage to display our business model to top investors.

★★★★★Verified Founder
Treacle Tech

Treacle Tech

UpStart Finalist

We at Treacle Tech participated in the UpStart event organized by E-Cell IIT Kanpur in collaboration with C3iHub. The event was exceptionally managed, and the discussions with various investors amplified our pitching capabilities and investor networking.

★★★★★Verified Founder

Upstart Edge

In official collaboration with C3i Hub, IIT Kanpur

> CYBERSECURITY TRACK_

₹2 CR+

ON SPOT FUNDING

15+

STARTUPS PARTICIPATED

7+

TOP VC PANEL

Upstart Edge Highlight

Past Edge Delegates

Eminent government advisors, corporate CTOs, and international venture leaders who graced UpStart.

Dr. Ajay Sood

Dr. Ajay Sood

Principal Scientific Advisor

Abhay Karandikar

Abhay Karandikar

DST Secretary

Mr. Anant Krishnan

Mr. Anant Krishnan

Group CTO of TCS

Puru Modani

Puru Modani

Judge, UpStart Nationals

Dr. Sandeep Verma

Dr. Sandeep Verma

SERB Secretary

Mahima Jinah Kim

Mahima Jinah Kim

Judge, UpStart Korea

Dr. S. Chandrasekhar

Dr. S. Chandrasekhar

Former DST Secretary

Tanmay Yadav

Tanmay Yadav

Judge, UpStart Nationals

Ms. Ekta Kapoor

Ms. Ekta Kapoor

Mission Director DST

Judging Criteria

Every entry in UpStart is rigorously evaluated by VC panels based on these core parameters:

  • Originality of Idea and innovative value proposition.
  • Scalability in terms of growth potential and venture replication.
  • Well-conceived implementation plan and realistic execution timetable.
  • Overall likelihood of achieving demonstrable market results.
Upstart Eligibility Illustration
Open for Early-Stage Startups

Startup Eligibility

UpStart is a competition meant only for early stage startups. We have set the following criteria for entry into the Final Round:

Incorporation Status

Official Status

The Startup must have been incorporated at least, if not registered for official business operations.

Age Requirement

Timeline Criteria

The Startup's date of incorporation should be on or after 1st January 2013.

Original Work & Ownership

Founder Ownership

Startup entries must be the original work of participants i.e. team members competing must be the principal owners of the venture.

Our Partners

Backed by a powerful network of media platforms, incubation centers, and venture partners.

Terms And Conditions

Please read the official rules and submission guidelines governing participation in UpStart 2026:

Terms Checklist Illustration
NO offline submissions of Pitch Decks for UpStart 2026 will be accepted.
All necessary documents must be compulsorily submitted along with the Pitch Deck.
Participants are only allowed to participate in one UpStart Nationals region.
Participants are free to participate in other business plan competitions.
Entries submitted after the announced deadline shall not be considered.
Provided resources and example Pitch Decks are strictly for reference only.
All legal conflicts are subject to the jurisdiction of Kanpur courts only.
Strict confidentiality of all submitted entries and ideas is fully guaranteed.
All submitted entries remain the sole intellectual property of their legal owner.
Entries must possess innovative value offering a new solution or tech advancement.

Meet Our Team

The passionate team at Entrepreneurship Cell, IIT Kanpur orchestrating UpStart 2026.