An event that caters to the budding startups of our country, Upstart Biz- Our highlight - is a Start-up Competition with 10-minute pitching and 4 month intensive mentoring.The start-ups go through multiple rounds of screening, which are essentially brainstorming sessions at different levels and face to face mentoring. Finalists get to develop their ideas and hone their business plans with a panel of investors.Top performing teams at Upstart Kanpur Edition get 4 month intensive face to face mentoring with eminent leaders from the world of entrepreneurship.

If you wish to give wings to your startup and soar high above the giants, Upstart is just for you. If your startup is new in the business and looking to pick up help in terms of funding, incubation or mentorship, Upstart is the platform you've been waiting for.

Every beginner seeks guidance from those who've already tread the path. Here is your chance to get that push your startup requires, to make an impactful presence in the world of entrepreneurship. Selected startups will get the chance to interact with a group of leading entrepreneurs, who'll analyse every aspect of your business and look at your startup with the eye of a critique as well as a mentor. We are offering you the chance, it’s up to you to grab it!

Competition Structure

  1. All participating startups have to register via one step process.The participants need to fill the concerned details and top startups will be shortlisted for the Final Round Mentoring sessions, to be held in IIT Kanpur during E-Summit'19.

  2. The teams have to pitch their summary to an independent panel in under 200 seconds. It is a prerequisite to the finale and will be held in campus on 30th August. It has a 25% weightage in the total evaluation.

  3. After the session, Startups will have time till the next day to build upon their Plan and modify their Pitch based on the inputs they received. They will then participate in a 10-minute pitch (followed by Q&As) to present their improved Business Plans before the Upstart panel, a panel of judges on 31st August. The start-ups will accordingly be given their final positions based on the Judging Criteria as elaborated in a later section.

  4. All the participants of Upstart Biz and Socha will be provided with serious mentoring for a period of 2 months, who would be allocated according to the need of the startup. Mentors would be experienced in various fields which may be the reason for the setback of a startup.

Judging Criteria

  • Originality of Idea.
  • Scalability, in terms of the potential for growth and replication of the venture.
  • Well-conceived implementation plan and timetable.
  • Overall likelihood of achieving demonstrable results
  • Evidence of demand for the venture in the marketplace; market size and growth opportunity.
  • Demonstrated knowledge of target market
  • Competitive analysis , SWOT analysis
  • Marketing Plan addresses (wherever applicable): positioning, pricing, advertising, promotion, packaging, timetable.
  • Outline the development of systems to track, monitor and assess the performance milestones articulated in venture plan
  • Fundability: The potential for the venture to receive financial support from additional investors/donors(including opportunities for funding from foundations, social venture funds, angel investors and venture capitalists)
  • The rigor and feasibility of the venture's financial model and goals
  • Potential for follow-on funding to grow the venture through self-sufficiency or profitability.
  • Identify risk factors associated with the enterprise and external environment. Develop a plan for mitigating them.

  • Quantify venture leader's ability to develop people, promote change and achieve results
  • Improvement in the business plan from original proposal, post the mentoring session, will be taken into consideration.


As Upstart is a competition meant only for initial phase startups, we have put the following criteria for entry into the Final Round:

  • Your enterprise must have a prototype of its product or service and has conducted a significant number of pilots in the field, or must be already in operation. It must have conducted one pilot at least.
  • Enterprises which have been in operation for more than 3 years from the date of the incorporation will not be considered.
  • The Team should have atleast 1 and maximum 5 members.
  • The Startup should not have been VC funded. Startups financed through Bootstrapping or Seed Funding by Angel Investors are allowed to participate.
  • Startup entries must be the original work of participants i.e. team members competing must be the principal owners of the venture.
  • Top 10 teams of Upstart Delhi Edition which was held in Delhi on 21st July.
  • Startup entries must be the original work of participants i.e. team members competing must be the principal owners of the venture.
  • No member of the organising team is allowed to participate in the competition.


  1. Upstart Delhi Edition Launch

  2. Deadline for Online Registration

  3. Upstart'19 : Delhi

  4. UpStart'19 : Bangalore

  5. Four Weeks Mentorship Commencement

  6. Elevator Pitch and Onspot Mentorship

  7. UpStart Finale 2019

Terms And Conditions

  1. It is mandatory for participants to register online for E-Summit '19.
  2. No offline submissions of the B-Plan for UpStart'19 will be accepted.
  3. Contestants are free to participate in other business plan competitions as well.
  4. Entries submitted after the deadline shall not be considered.
  5. Entries need to have an innovative value (an innovative idea provides a solution for a new need, or advancement compared to existing products, services or technologies).
  6. The confidentiality of the entries/ ideas is guaranteed.
  7. The registration form and entries of the teams shall not be returned and their personal data will remain available only for statistical purposes.
  8. Entries remain the property of their legal owner.
  9. All conflicts are subject to jurisdiction of Kanpur courts only.