Why upstart?

An event that caters to the budding startups of our country, Upstart - The Indian Business Model Competition - stands apart from the conventional Start-up Competition and 10-minute pitching. We strive to give our participants more than just the prize. The start-ups go through multiple rounds of screening, which are essentially brainstorming sessions at different levels, and face to face mentoring. Finalists get to develop their ideas and hone their business plans under the mentorship of a panel of mentors.


With the ever growing need of healthcare technologies in the ongoing pandemic era, this track provides opportunities to explore the possibilities of combining and collaborating Health with Entrepreneurship.
Protecting information and data tops the priority list today, which can be delivered through the blend of entrepreneurship and cybersecurity.
Entrepreneurs share their views/ ideas related to the development in Fintech. Presenting a worthy idea to contribute to this development promises CASH PRIZES worth Rs. 6 lakhs.
Upstart Biz
Upstart Biz is a business plan that converts budding ideas into successful businesses. It is a general track that accommodates all innovative ideas across all domains.

Win prizes worth 20 lakhs

Upstart top 3 winners get assured cash prizes, AWS Credits, OYO Flexi passes etc. Win and celebrate your startup with these amazing prizes!

A Call From The VCs

Top 3 teams to skip the pile of decks and get a chance to directly get funded from top ventures in the industry. Unleash your potential and get funded. No more waiting!

Incubate & Execute

Through UPSTART, the winner gets an incubation opportunity at SIDBI Innovation & Incubation Centre (SIIC) at IIT Kanpur, set up in collaboration with Small Industries Development Bank of India (SIDBI).

Step towards ‘Unicorn’ dream

Get your ideas seeded from fellow startup Founders, Venture Capitalists to Visionaries. Interact with the big names in the industry during the competition followed by the same in the networking dinner, and take your startup to the next ultimate level!

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