Desire to give wings to your startup and soar high above the giants? Upstart is just what you need. Upstart, a dream event curated specifically for budding startups. This event stands out from the conventional Start-up Competition and 7-minute pitching; we at Upstart, strive to give our participants more than just the prize, we are all about the experience. The participating start-up teams undergo multiple screening cycles comprising of brainstorming sessions at varying levels and one to one mentoring.

Ensuing the sweeping response of Upstart at IIT Kanpur, this year Upstart Delhi edition has stemmed. This is a one-shot chance for startup geeks all over the nation to pitch their ideas before the best crew of venture capitalists, mentors and investors out there. The top 10 Startups will get direct entry to the Upstart Kanpur.

A Business plan competition like no other which offers you a 3-week mentoring session followed by intensive face to face mentoring with distinguished names from entrepreneurship world. If your budding startup is new in the business and seeking funding, incubation or mentorship aid, Upstart is the befitting platform for you. Here is your shot to give the push your startup requires, to make an impactful presence in the business. Selected startups will get the chance to interact with a group of leading entrepreneurs, who'll analyze every aspect of your business and look at your startup with the eye of a critique as well as a mentor. You have the chance, grab it!

  • One Step Registration:

    All participating startups have to register for Upstart Delhi Only. The participants need to fill the concerned details and top startups will have a direct entry for the Upstart Kanpur Edition to be held at IIT Kanpur during eSummit’18. After the Upstart Delhi Finale, registration for Upstart-Kanpur are open to all.

  • Elevator Pitch - Delhi Edition:

    The teams have to pitch their summary to an panel in under 7 minutes.It will be followed by 8 minute Question and Answer session by the panel. The best pitches from Upstart Delhi will receive cash prizes worth 25 thousand, 3 weeks intensive mentoring session from top names in entrepreneurial world and a pitching opportunity at Upstart-Kanpur.

  • Intensive Mentoring Sessions:

    The top 10 shortlisted startups from Upstart Delhi will have the valuable chance of a Three - Week mentoring session at Upstart Kanpur with our illustrious mentors where they discuss their ideas and business plans to build a apropos legal, operational and structural framework. The major perks of the event will be intensive vis-à-vis mentoring and brainstorming sessions with a VC from the panel of Upstart, Kanpur and network boost possibility for startups.


  • Concept
    • Originality of Idea.
    • Scalability, in terms of the potential for growth and replication of the venture.
    • Well-conceived implementation plan and timetable.
    • Overall likelihood of achieving demonstrable results
  • Market
    • Evidence of demand for the venture in the marketplace; market size and growth opportunity.
    • Demonstrated knowledge of target market
    • Competitive analysis , SWOT analysis
    • Marketing Plan addresses (wherever applicable): positioning, pricing, advertising, promotion, packaging, timetable.
  • Performance Benchmarks
    • Outline the development of systems to track, monitor and assess the performance milestones articulated in venture plan
  • Financial Aspects
    • Fundability: The potential for the venture to receive financial support from additional investors/donors(including opportunities for funding from foundations, social venture funds, angel investors and venture capitalists)
    • The rigor and feasibility of the venture's financial model and goals
    • Potential for follow-on funding to grow the venture through self-sufficiency or profitability.
  • Risk Assessment and Contingency Plans
    • Identify risk factors associated with the enterprise and external environment. Develop a plan for mitigating them.

  • Demonstrated Leadership Ability
    • Quantify venture leader's ability to develop people, promote change and achieve results
  • Improvement
    • Improvement in the business plan from original proposal, post the mentoring session, will be taken into consideration.


As Upstart is a competition meant only for initial phase startups, we have put the following criteria for entry into the Final Round:

  • Your enterprise must have a prototype of its product or service and has conducted a significant number of pilots in the field, or must be already in operation. It must have conducted one pilot at least.
  • Enterprises which have been in operation for more than 3 years from the date of the incorporation will not be considered.
  • The Team should have atleast 1 and maximum 5 members.
  • The Startup should not have been VC funded. Startups financed through Bootstrapping or Seed Funding by Angel Investors are allowed to participate.
  • Startup entries must be the original work of participants i.e. team members competing must be the principal owners of the venture.
  • Startup entries must be the original work of participants i.e. team members competing must be the principal owners of the venture.


Upstart Delhi Edition Launch

June 30

Deadline for Online Registration

July 15


July 19

UpStart Delhi Edition

July 22

Terms And Conditions

  1. It is mandatory for participants to register online for eSummit ‘18.
  2. No offline submissions of the B-Plan for UpStart’18 will be accepted.
  3. Entries submitted after the deadline shall not be considered.
  4. Entries need to have an innovative value (an innovative idea provides a solution for a new need, or advancement compared to existing products, services or technologies).
  5. The confidentiality of the entries/ ideas is guaranteed.
  6. The registration form and entries of the teams shall not be returned and their personal data will remain available only for statistical purposes.
  7. Entries remain the property of their legal owner.
  8. All conflicts are subject to jurisdiction of Kanpur courts only.